India’s largest GSM Mobile service operator Bharti Airtel today officially announced the launch of its New Global Logo.
The most popular telecom service provider Bharti Airtel has changed its logo and unveiled a new one for new international identity. The company will be spending over Rs. 300 Crores globally to change the brand identity. The new brand identity will be unveiled all across India, Africa, Sri Lanka, Bangladesh, and Seychelles.
Apart from the above announcement, Airtel today demonstrated its capabilities of 3G services in an event in New Delhi. Sunil Bharti Mittal, Chairman and Managing Director of Bharti Airtel , made the first 3G video call to its brand ambassador Shahrukh Khan from the Airtel 3G Network.
The Bharti Airtel also plans change the design of its recharge vouchers and publicity materials. The Airtel’s re-branding is done by the agency J Walter Thompson. The change in the brand follows the acquisition of Zain’s operations in Africa by India’s Bharti Airtel (BA) in June this year in a $10.7 billion deal.
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